Maximize Your Reach with the Right Topics

The goals of your blog So let’s start with the goals of a blog and then what an individual post needs to do, and then I’ll walk you through kind of six formats for coming up with great ideas for what to blog about. But generally speaking, you have created a blog, either on your…

How to Do a Content Audit [Updated for 2017]

What is a content audit? A content audit for the purpose of SEO includes a full inventory of all indexable content on a domain, which is then analyzed using performance metrics from a variety of sources to determine which content to keep as-is, which to improve, and which to remove or consolidate. What is the…

Mobile Optimization Best practices 2017

Every year people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.

Link Building: Good, Bad & Ugly

White-hat strategies vs. black-hat strategies You’ll often hear SEOs talking about “white hat” and “black-hat” (or the questionable area in between, often dubbed “gray-hat”), particularly when it comes to link building techniques. This section will outline the differences and cover some of the pros and cons of each approach. White-hat strategies White-hat strategies are those…

Link Building and its importance

What Is Link Building & Why Is It Important? Whether you’re brand new to link building or have been doing it for a while, I am sure you’ll find something useful in this blog. The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been…